Agenda and minutes

London Farmers Market, Orange Square Farmers Market, Pimlico Road, London, SW1W 8NB (“The Premises”)

20/02807/LIPN

1.

Sale by Retail of Alcohol – On and Off Sales

Saturday: 09:00 to 14:00

Amendments to application advised at hearing:

None.

Decision (including reasons if different from those set out in report):

The Sub-Committee considered an application by London Farmers Markets Ltd (“The Applicant”) for a new premises licence in respect of London Farmers Market, Orange Square Farmers Market, Pimlico Road, London, SW1W 8NB.

The Licensing officer introduced the application and confirmed that the Police had withdrawn their representation following the agreement of conditions with the Applicant.

Ms Cohen, the Applicant, advised the Sub-Committee that since the Farmers Market had opened in Pimlico in 2002 it had built up an excellent reputation and was supported by the local community. Numerous Temporary Event Notices (TENs) had been granted for the site previously permitting on and off sales of alcohol and these had been operated successfully without any record of any issues arising. The application before the Sub-Committee had been submitted to permit these sales of alcohol on a more regular basis and the granting of a premises licence would allow a greater degree of control to be imposed on site therefore protecting local residents. It was stated that the focus of the market would not be on alcohol with the only alcohol for sale consisting of artisan craft beers and wines. One of the main purposes of the application was to allow customers the opportunity to taste the alcohol for sale before purchasing it. Also, seating would be situated close to the stalls offering alcohol and customers would be encouraged to be seated whilst consuming alcohol. It was hoped to indicate on the plan defined areas or zones where alcohol could be sold. Zoning was already the practice at the other Farmers Market operated by the applicant in Westminster at Marylebone and this had proven successful. It was recognised that the application site was located in a residential area, however no concerns had been raised over the operation of the TENs, a Challenge 21 policy would be put in place and the licensing objectives promoted accordingly.

In response to questions from the Sub-Committee Ms Cohen acknowledged that allowing alcohol to be purchased from 09:00 was outside the Council’s Core Hours Policy, which stated a 10:00 start. However, the Applicant was seeking some flexibility in light of the limited trading hours being requested. The Applicant highlighted how alcohol would not form a large part of the market’s offer and confirmed that she was content to limit the number of stalls offering alcohol to a maximum of 4 if the Sub-Committee  ...  view the full minutes text for item 2.