LICENSING SUB-COMMITTEE No. 4
Thursday
23rd November 2017
Membership:
Councillor Jean Paul Floru (Chairman), Councillor Julia Alexander
and Councillor Jan Prendergast.
Legal
Adviser:
Barry Panto
Policy
Adviser:
Chris Wroe
Committee Officer: Toby
Howes
Presenting Officer: Yolanda
Wade
Relevant Representations: The Licensing Authority, The Soho
Society and 12 local residents.
Present: Mr Alun Thomas (Solicitor,
representing the Applicant Company), Ms Sophie Vermont (Applicant
Company), Mr James Wilkie (Retail
Operations Director, Applicant Company), Mr David Sycamore
(Licensing Authority), Mr Richard Brown (Solicitor, Citizens Advice
Bureau, representing Ms Isabel Anderton, local resident, Mr David Gleeson, The
Soho Society, Mr Andy Greenfield, local resident and Ms Wendy
Hardcastle, local resident), Mr David
Gleeson (The Soho Society) and Ms Wendy Hardcastle (local resident).
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Fiorucci,
39-43 Brewer Street, W1
17/09357/LIPN
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1.
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Sale
by retail of alcohol: On and Off Sales
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Monday to
Saturday:
Sunday:
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10:00 to 20:00
12:00 to 20:00
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Amendments to application
advised at hearing:
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During the course of the
hearing, the Applicant Company’s legal representative
confirmed on behalf of the Applicant Company that they were
withdrawing the application for sale by retail of alcohol for off
sales.
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Decision (including reasons if
different from those set out in report):
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Mr Thomas (Solicitor,
representing the Applicant Company) began by confirming that the
premises operated as a clothes shop and that the application for
sale of alcohol was to be ancillary to the use of the premises as a
shop. He informed the Sub-Committee that the Applicant Company,
Fiorucci, was an Italian fashion label that had been established in
1967. Fiorucci had been regarded as highly fashionable in the 1970s
and 1980s and the company was attempting to rebrand and modernise
its image in order to restore this reputation. Mr Thomas advised
that the premises had opened a month ago and it was well-known for
its denim products.
Mr Wilkie (Retail Operations Director, Applicant
Company) then introduced himself to the Sub-Committee and stated
that he had graduated in a fashion design degree. He had won an
award from the British Fashion Council that had led to a position
at Marks and Spencer. Mr Wilkie stated
that he had also worked at Abercrombie and Fitch clothes retail
company before his current position as Retail Operations Director
at Fiorucci. Ms Vermont (Applicant Company) then similarly
introduced herself and confirmed that she had extensive retail
experience, having also previously worked at Abercombie and Fitch before joining
Fiorucci.
Mr Wilkie stated that the premises had previously
operated as a vintage magazine store and after it had been vacated,
he felt that the premises’ location was ideal for the
Applicant Company. Mr Wilkie also felt
that Soho suited the Applicant Company’s brand, and after
moving to the premises, around £1.5m had been spent on a
refit and repairs. He stated that around 50% of the products on
offer were denim, including both jeans and jackets. The Applicant
Company offered high quality clothing products and the average
price of a pair of jeans was around £150 to £200. It
was also ...
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